• Population - 22,636 (2001 census)
• Main employment sites
  Berry Hill Industrial Estate
  Hampton Lovett Industrial Estate
  Stonebridge Cross Business Park
• Major employers
  Koito Europe Ltd
  Robert Wiseman
  Dairies Reddiplex
  The Mortgage Group

Commercial development

Stonebridge Cross - a new 32-hectare greenfield development site, attracting substantial investment - approximately 14 hectares of developable land remaining. Town centre development of a recently opened 3,263 sq. m Waitrose foodstore.

Economic regeneration

Droitwich Spa Canal project - Wychavon District Council in partnership with British Waterways, Worcestershire County Council and Droitwich Canals Trust have secured over £8m towards the restoration of the Droitwich Canals. This is in addition to the £1m contribution from each authority. Work on the restoration is now expected to begin in mid 2006.

The restoration project will enable a number of brownfield sites to come forward, which will bring upwards of 200 new jobs to the town. This will build upon the benefits delivered by the Council in attracting Waitrose to the town which has already seen 180 new jobs and an increase in rental values of retail premises in the town.

The Council is also considering reopening the Droitwich Lido, which will provide a seasonal attraction for visitors to the town. With the high levels of investment in new projects it is clear that Droitwich is enjoying a renaissance which looks set to continue as further development comes forward.

• Population - 7,246 (2001 census)
• Main employment sites
  Keytec7 Business Park
  Racecourse Road Industrial Estate
• Major employers
  Polestar Varnicoat
  Allen Gears

Commercial development
Interbrook - a new 4.7 hectare employment site 7 miles from junction 6 of the M5 offering design and build opportunities from 930 - 5575 sq m.

Economic Regeneration
Future projects include regenerating the rear of Pershore High Street, improvements to the High Street, and a full programme of events and festivals. The Planning Inspector's Report on the Local Plan Review is supportive of the employment allocation for High Tech Development at Throckmorton airfield, three miles to the north-east of Pershore.